In the last few years, our white paper service has helped clients create more than 200 white papers. And while the subjects have ranged from electronic health records to Web-based debt collection strategies and the benefits of virtual server technologies, most have a few things in common:

• They are designed to showcase our clients’ expertise or thought leadership.
• They are solution or education-oriented.
• They are actively used in marketing programs to generate traffic or move prospects down the sales funnel.

White papers are a great way to accomplish these goals. In fact, according to a recent study by the CMO Council and KnowledgeStorm 1400 buyers of technology products and services ranked “vendor white papers” as the most frequently used form of content (58%) in making a purchase decision. These vendor white papers outranked product literature, websites, industry trade articles and case studies among other alternatives.

At The Content Factor, we don’t believe in a “by the pound” approach to white papers. Our white paper service includes total immersion in your product or service. This consists of staff interviews and extensive online research. The goal: learn what analysts, consultants and your competitors are saying about the topic. Then, we’ll create an outline, work with you to refine it and develop the content. The whole process can take 4-6 weeks.

Our white paper service can also include the design and production of the paper. While some clients have their own graphic teams, we recommend our service because we know how to use captions, sidebars, callouts, pictograms and other visualization that will increase readership.

Like to learn more about white papers?

• Visit our white paper FAQ page
• Download our seminal paper on white paper development: Eight Rules For Creating Great White Papers
• Read our bylined article in the New York Enterprise Report

If you’d like to inquire about our white paper service or get an estimate, fill out the form below and provide us with any other information that will help us assess the project. Better yet, call us at 770-457-2489 ext 227.