Producing a market research report based on a primary survey is a novel way to gain visibility by sharing enlightening information with customers, the public or the media. Often these market research reports have the aura of speaking for an entire industry or a specific set of customers. Frankly, it’s easy to conduct Web-based surveys these days; we’re surprised more organizations don’t take advantage of it.

Whether it’s taking the pulse of supply chain managers, small merchants, HR directors or bankers, there’s a world of insight out there for businesses willing to invest a little time in a Web or phone survey. These organizations can poll their constituencies and then publish the results as a market research report adding context, interpretation and insight.

Media Outlets Love Fresh, Relevant Content

The Content Factor helps companies derive interesting analysis and conclusions from raw survey data, which is inherently dry. We also help them package and produce the final market research report, which often becomes interesting and authentic content for PR and marketing purposes. Media outlets love fresh, relevant material about what people are thinking. 

Recently we helped Control Scan—a provider of PCI compliance services to small merchants—analyze and interpret their research of small businesses. Their market research report revealed merchants’ attitudes, concerns and lack of knowledge about compliance with new industry privacy standards for handling sensitive customer data. When Control Scan published the findings, the company spoke for the industry and for small merchants, garnering more than 20 editorial mentions in the process.

If you’d like to inquire about our market research report service or get an estimate, fill out the form below and provide us with any other information that will help us assess the project. Better yet, call us at 770-457-2489 ext 227.