Email marketing has become the workhorse of corporate marketing. Why not? It’s easy, fast and inexpensive. Maybe that is why it drives everything from automated marketing campaigns to digital lead generation and partner communication.

But does it work?

Falling open rates and click-through rates suggest the impact of email may be lessening.  Perhaps it is because recipients are becoming inured to the barrage of emails swamping their inboxes. Or, maybe they are worried that with the rise of so-called inbound marketing that the minute they click on something, a salesperson will call.

The Content Factor writes a variety of emails for our clients. Most clients want our email writer to deliver fast results, meaning increased traffic and more completed registration forms. If that’s the case, we counsel them to have a compelling offer as well as a strong incentive—like a discounted price, a free trial or an information-packed white paper.

Most of our clients know that lasting relationships are not built on one email blast. Their job is to identify topics that can fill their emails or newsletters full of great information; our email writer then creates a series of emails that recipients look forward to getting repeatedly.

In any case, if you are looking for an email writer service with experience, that knows how to get subject lines through spam filters and knows what humans and spiders like, we can help. Please fill out the form below and provide us with any other information that will help us assess the project. Better yet, call us at 770-457-2489 ext 227.