As more sales move to the Web—even for long lead-time, complex B2B items—organizations are making increased use of marketing automation software. Systems like Eloqua, Marketo and Pardot, among others, automate the interaction between prospects and sellers. Supplemented by call centers, these systems take over the role of the traditional face-to-face salesperson—replacing them with a digital relationship.

In the absence of the human touch, automated contact drives these systems. Or, as one client put it, “We need automated content to feed the beast.” But while the content distribution process can be automated, content creation shouldn’t be. The better and more differentiated, targeted and compelling your content, the better results you’ll see with these systems.

The Content Factor creates original automated content for clients like Platts/McGraw Hill, Equifax, Manhattan Associates, Leads360 and others. We regularly help them with everything from email subject lines to white paper development and repurposing of content in blogs, newsletters and webinars.

If you need automated content to help feed your marketing beast, we can help. Contact us today or fill out the form below.