Foster Credibility in Your Marketing Program with Great Case Study Content
"The Content Factor does a great job of capturing key benefit statements from the usually tight lipped traders, executives and analysts who are the subjects of our case study program."
Mark McCary
Platts/McGraw Hill
Featured Samples
Nothing sells like success.That about sums up the rationale for compelling case study content. Case studies make excellent selling tools: moving interested prospects down the sales funnel and into a sale.
Especially in long sales-cycle B2B markets, prospects are constantly looking for validating signals that your product or solution is authentic: that you will do what you say you will do. The best way to prove this is to create a series of descriptive case studies that show how your organization solved problems for other clients.
And the best way to develop (or augment) a case study program is with case study content generated by The Content Factor
In the last few years, we’ve generated content for more than 500 individual case studies. For many of our clients, we’ve also helped design and run their entire case study programs.
Great Case Study Content Starts With a Great Process
We view case study development as a process, not a project. It starts with a programmatic request to a list of possible candidates. We create letters to go to customers explaining the program and how it works. The client salesperson or account manager makes the first request and a “warm” introduction to The Content Factor. We interview the client, write and revise the case study as needed and keep everyone informed of the progress.
Most importantly, our writers know how to put your clients at ease. Beyond the basic facts, they also know how to probe for the little nuggets that will make the case study a more interesting read. Our case study content development program can also include the design and production of the case study. While some clients have their own graphic teams, we recommend our service because we know how to make case studies both scannable and readable with extensive use of captions, sidebars, callouts, pictograms and other visualization that will increase readership.
Like to learn more about case studies?
- Visit our case study FAQ page
- Download our list of 20 questions that should be asked during every case study interview.
If you’d like to inquire about our case study content program or get an estimate, fill out the form below and provide us with any other information that will help us assess the project. Better yet, call us at 770-457-2489 ext 227.
