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Here's our own collection of wisdom on how to develop and use written content. And be sure to check out our blog.
Eight Rules for Creating Great White Papers
You might be surprised to learn what makes a white paper truly effective in marketing your business or product. "Eight Rules" is The Content Factor's most downloaded expert piece. |
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PDF, 476 KB |
To Blog or Not to Blog?
Should people in your company be blogging? Separate the hype from the hope, and real marketing power of blogs. |
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PDF, 1,289 KB |
How to Appeal to Both Humans and Spiders
Your web copy can't just read well—it has to drive traffic to your web site. Learn how to make it satisfy both your readers and the search engines. |
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PDF, 299 KB |
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