Marketing is all about the 80/20 rule. Eighty percent  of your power comes from what you do off your site and only 20% comes what from you do on your site. So, now that you have great content, teeming with the right messages, what do you do with it?

Do you use email? Are you blogging? Should you be publishing your white papers on industry directories? Are you sending position papers and op/eds to key media? What about your monthly campaigns on marketing automation systems like Eloqua or Marketo?

We can help you make sense of content distribution options. And we can help you repurpose and stretch the content that you have so it goes much farther. Don’t expect the market to notice or remember the first distribution. The concepts of reach and frequency apply just as much in the online world as in the offline world.

For example, that one white paper could spawn three articles or feed ten blog posts. And that automated marketing campaign needs constant follow-up touches with new subject lines, offers and incentives.

For a look at best content distribution best practices for just one segment, download this survey report on B2B technology buyers content distribution preferences. It was sponsored by KnowledgeStorm and Marketing Sherpa--and authored by The Content Factor

If your organization or agency needs help developing and implementing an intelligent content distribution program, talk to us.

1. Get the Message Right
2. Create Your Content