The Content Factor Team
Paul McKeon, President
As founder and president of Crescent Communications, and then as partner and director of Ketchum Public Relations' Global Technology Practice, Paul has been devising and running marketing campaigns for years. An accomplished information architect, he's created dozens of messaging platforms, developed numerous website content schemas and written hundreds of brochures, ads, articles and press releases. As Chief eBusiness Officer at Ketchum, he was named one of the 100 Premier IT leaders of 2002 by Computerworld Magazine. He's also run large client engagements and knows how important client service, dependability and accountability can be to a business relationship.
Jay Tillinghast
A longtime mainstay on the Atlanta copywriting scene, Jay Tillinghast is one of the most experienced business-to-business writers in the country. His list of credentials include a who's who of technology and other companies, including Scientific-Atlanta, Nokia, The Williams Companies and many others. Among Jay's many specialties are in-depth white papers, position papers, articles and books.
Jeff Silver
Jeff Silver has written for a wide range of public relations, advertising and marketing clients, including the JacksonHeath Group, Delta Airlines, Cingular Wireless, Wal-Mart, Coca-Cola, Blue Cross Blue Shield, the American Cancer Society as well as business, consumer and specialty magazines. His talents lie not only in translating complicated concepts into easily accessible (even enjoyable) material, but also in the music industry - as a singer/songwriter whose work has been recorded by Nashville and international recording artists, jingle producers and soundtrack producers for corporate video.
Jan Sisko
A former journalist, Jan brings more than 15 years of integrated marketing and public relations experience to her work. She has successfully developed compelling communications for clients within both the business-to-business and business-to-consumer arenas. Her key areas of expertise are technology, healthcare and employee benefits. The strength in Jan's expertise comes in her ability to effectively synthesize information from a variety of sources, sift through the jargon, and create compelling and action-oriented communications. Jan's exemplary business, marketing and public relations work has frequently been recognized with various industry awards.
Candi Dinsmore
Candi Dinsmore is a deadline-driven professional who combines extensive marketing experience with sharp writing skills. She has developed content for a diverse range of clients and leverages more than 20 years of marketing communications experience in the technology, healthcare, transportation and financial business sectors. Candi works closely with clients to develop and produce strategic messages that identify the unique selling proposition of each company. She writes in a clean, straightforward voice to generate collateral material, such as case studies, success stories, web copy and brochures.
